Wix’s drag-and-drop editor makes it easy to create a professional website – without having to know a line of code! With hundreds of templates and great tools Wix lets you build and sell through your site. Beginner-friendly and scalable, Wix is suitable for anything from personal online portfolios to small business websites.

    What Are the Pros and Cons of Wix?

    • Easy-to-use editor, with a side menu for adding images and apps
    • Great help features, including a searchable knowledge base
    • Automatic website backups keep your work safe
    • Can’t switch templates after a site is live
    • May have to spend more on third party apps for scalability

    Full Overview of  Wix

    Wix is used by over 100 million people across 190 different countries. It’s an affordable, easy and hassle-free way of creating your own website in a matter of minutes.

    Building your own website used to be something only whizkid coders could do. Or people who were rich enough to pay whizkid coders to do it for them!

    But thanks to Wix, now everyone can create a website of their own. Whatever your skill level, Wix’s powerful template editor gives you full creative control – without needing to know a word of code.

    If you have a look at some of the website examples that are created by Wix, they’re beautiful and professional.

    Wix isn’t the only drag-and-drop website builder, of course. But it’s the best in the world today.

    Why do we think that? First off, it covers hundreds of industries – many more than any other website builder. Just check out what it’s got for…

    • Small businesses
    • Cafes and restaurants
    • Hotels and hospitality
    • Musicians
    • Photographers
    • Graphic designers

    No matter what your niche is, you’ll find Wix templates, tools and apps to match. Dog walkers? Success coaches? Internet stars?? It’s easier to say what industries Wix doesn’t cover!

    Since launching in 2006, Wix has swiftly established itself as the market’s leading website builder. Before we get our teeth into this review of Wix, though, let’s take a step back and explain what a website builder actually is:

    A website builder is an online platform that helps you create your own website, without coding.

    There are two main types of website builders – the classic template-based platforms, and the more modern AI (Artificial Intelligence) platforms.

    A classic website builder lets you pick from a vast range of pre-designed templates. You can then easily customize the template and populate it with all your own content, adding in useful features as you go.

    AI website builders work by asking you a series of questions, like the type of website you’d like, and your design preferences. After that, it creates a website for you. You can still make some tweaks to the design, but this approach is really for people who need a simple website up fast.

    Wix is a classic template website builder and an AI platform rolled into one. You can choose from over 500 industry-specific templates and make use of its incredible drag-and-drop editor. Or if you’d prefer, use Wix ADI and let Wix design a website for you!

    Wix comes with a big reputation, but here at Website Builder Expert, it’s our job to scratch beneath the surface and tell you exactly how good it is. Unlike many Wix reviews, we conduct our own thorough research and testing to bring you expert analysis.

    Throughout this review of Wix, you’ll learn about its strengths and weaknesses, how suitable Wix is for different types of websites, and how it fared when we put it through its paces.

    Is Wix Safe?

    Yes – Wix is safe to use. Wix is a publicly-traded company that operates globally with well-established legal, privacy, payments, and product standards. There are plenty of fly-by-night or amateur-run website builders. But Wix is not one of them. They have downsides & tradeoffs, but a solid upside is their safety & reputation.

    Is Wix Free?

    Wix has a free plan, but only if you use a Wix subdomain (e.g., You also have to display Wix ads and have limited functionality.

    To use a custom domain and have full functionality, you have to pay for a premium plan. It’s great for a short-term or temporary project…or to simply try Wix out before upgrading.

    If you are looking for a free website builder option, you could also explore these free website options. This review will explore Wix’s full product suite with a focus on anyone building a full, public-facing website.

    Is Wix Good for SEO?

    That depends on what you need. Wix has fixed a lot of their past SEO issues and offers a good toolkit for websites that generate most of their organic traffic with “brand” terms and good content. Read more about the nuances under technical SEO limitations.

    Is WordPress Better Than Wix?

    That depends on your experience, budget, and goals. WordPress has a steeper learning curve and requires more maintenance. But over the long-term, it offers much more versatility and options to grow. If you self-host WordPress (rather than use, it can also be much cheaper than Wix. Wix focuses on onboarding and pure ease of use for someone who wants a solid, maintenance-free website without the frustration of a web designer or figuring out HTML issues.

    How Does Wix Compare to Other Platforms?

    First, I’d encourage you to try Wix’s free option yourself, just to get a sense of the platform and how it fits with you. Second, you can browse my site to explore other website builder options with a bunch of Wix’s competition.

    Is Wix Good for Blogging?

    Wix has blogging options, but they aren’t as good as platforms originally built for blogging. Wix is better as a website builder with a small blog add-on, not as a blog-focused builder.


    Wix offers a free plan if you don’t mind having your site address structured Their only caps are around file storage and features – not around pages or page types. Their paid plans aren’t outstanding on pricing (they are actually a disadvantage listed here shortly), but they are competitive enough for many businesses who care more about the done for you part over counting a dollar here and there.

    Wix Has All the Tricks

    For ease of site building and breadth of options, you can’t beat Wix. If the ability to export site code and a need for true responsive design are priorities for you, you may want to go with Weebly or Squarespace instead. But Wix offers the most when it comes to building your site the way you want it.

    You get online storage of your media, a large third-party gallery of site additions, and a clear, well-thought-out interface. Its optional Wix Code feature, while adding a degree of difficulty, also enables more powerful, modern, dynamic site creation. Wix Ascend brings together useful web business tools.

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